My parent company is The Economist Group. I hadn't read "The Economist" magazine much at all until I got here, but now I've picked it up (for free, of course) each week and found some interesting stories.
This story at VanityFair.com attempts to explain why "The Economist" is so successful. (I discovered it through Romenesko.) It also has some funny quotes such as: "The Economist is like that exotic coffee that comes from beans that have been eaten and shat out undigested by an Indonesian civet cat, and Time and Newsweek are like Starbucks — millions of people enjoy them, but it’s not a point of pride."
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