I was walking into the Metro station one morning last week when Express, the Washington Post's free paper, caught my eye. The cover was reminiscent of an Adobe advertisement I had seen blanketing D.C. for weeks. "Wow," I thought, "They have a story on that?!? I've been curious what it's all about." So I picked up the paper. (Note: I never pick up the free papers by the Metro because reading on the Metro makes me motion-sick.)
What I discovered is that the whole outside of the paper was an advertising wrap. Thus, all I saw was yet another ad, and the paper had no story about Adobe. I suppose the ad did its job, though, because I was so frustrated that I finally went to the website that's been on all the ads to see what it was about. The ad campaign is "Adobe Opens Up ..." and it appears to just be saying, "Hey, we're really useful" and "More people should buy us."
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